- Category: CRM
Customer Relation Management. This is a database technology for managing all your companys relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.Running a business without CRM can cost you real money. More administration means less time for everything else. An active sales team can generate a flood of data. Reps are out on the road talking to customers, meeting prospects, and finding out valuable informationbut all too often this information gets stored in handwritten notes, laptops, or inside the heads of your sales people.