- Category: Lead Mining
Involve purchasing lists of names and sales representatives cold calling people at home, but modern advances in technology have made it possible for us to now generate leads based on specific criteria and information. Companies collect information about potential buyers and then tailor marketing methods and sales pitches to the prospects needs. This is largely done through digital channels, using inbound marketing techniques alongside some of the former outbound marketing methods. Successful lead generation can make the sales cycle more efficient, and lead to greater success rates in new customer acquisition.